Cookie Policy
Last Updated: June 2026
What Are Cookies
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site. Cookies enable the website to recognize your device and store certain information about your preferences or past actions. This allows for a more personalized browsing experience and helps us improve our services.
Cookies can be classified into two main categories: session cookies and persistent cookies. Session cookies are temporary and are deleted from your device once you close your web browser. In contrast, persistent cookies remain on your device for a specified period or until you manually delete them. The duration for which a persistent cookie remains on your device depends on the cookie's expiration date.
At pathup.link, we utilize cookies to enhance your experience on our website and to analyze how our services are used. By using our website, you consent to the use of cookies in accordance with this Cookie Policy.
Types of Cookies We Use
We use various types of cookies to fulfill different purposes. The primary categories of cookies we utilize include essential cookies, analytics cookies, marketing cookies, and third-party cookies. Each type serves a distinct function and contributes to the overall functionality and performance of our website.
Essential cookies are necessary for the website to function properly. They enable basic features such as page navigation and access to secure areas of the website. Without these cookies, the website cannot function as intended.
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data allows us to improve our website's performance and user experience. Marketing cookies are used to track visitors across websites, enabling us to display relevant advertisements based on your interests. Lastly, third-party cookies are set by domains other than the one you are visiting, often used for advertising and tracking purposes.
Essential Cookies
Essential cookies are critical for the operation of our website. They enable you to navigate the site and use its features, such as accessing secure areas. Without these cookies, certain functionalities of the website may not be available, and your experience may be hindered.
Examples of essential cookies we use include those that facilitate user authentication, maintain session integrity, and ensure security during your visit. These cookies do not store any personally identifiable information and are typically session-based, meaning they expire once you close your browser.
We do not require your consent to use essential cookies, as they are necessary for the website's functionality. However, you can manage your cookie preferences through your browser settings, as detailed in the "How to Control Cookies" section below.
Analytics Cookies
Analytics cookies help us gather insights into how our website is used, allowing us to enhance its performance and user experience. These cookies collect information about visitor behavior, such as the pages visited, time spent on the site, and any errors encountered. The data collected is aggregated and anonymized, ensuring that individual users cannot be identified.
We utilize analytics cookies to monitor website traffic, track user engagement, and analyze trends. This information is invaluable for making informed decisions about website improvements and optimizing our services. By understanding how users interact with our website, we can tailor our offerings to better meet your needs.
We may use third-party analytics services, such as Google Analytics, to assist us in collecting and analyzing this data. These services may set their own cookies on your device, and their use is governed by their respective privacy policies. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Marketing Cookies
Marketing cookies are designed to track your browsing habits across different websites. They allow us to deliver advertisements that are more relevant to you and your interests. These cookies collect information about your online activity, including the pages you visit and the links you click, enabling us to create a profile of your preferences.
By using marketing cookies, we can measure the effectiveness of our advertising campaigns and optimize our marketing strategies. This helps us ensure that you receive advertisements that are tailored to your interests, enhancing your overall experience with our brand.
You have the option to manage your preferences regarding marketing cookies through your browser settings or by using opt-out tools provided by third-party advertising networks. Please refer to the "How to Control Cookies" section for more information on managing your cookie preferences.
Third-Party Cookies
In addition to our own cookies, we may also use third-party cookies set by external service providers. These cookies are used for various purposes, including analytics, advertising, and social media integration. Third-party cookies may track your online activity across multiple websites and are often used to deliver targeted advertisements based on your interests.
Examples of third-party services that may set cookies on our website include social media platforms, advertising networks, and analytics providers. The use of these cookies is governed by the respective privacy policies of the third parties involved. We encourage you to review these policies to understand how they collect and use your information.
While we strive to work with reputable third-party providers, we do not have control over the cookies they set or the data they collect. Therefore, we recommend that you manage your cookie preferences directly through your browser settings or the opt-out mechanisms provided by these third parties.
How to Control Cookies
You have the right to control the use of cookies on your device. Most web browsers allow you to manage your cookie preferences through their settings. You can choose to accept or reject cookies, delete existing cookies, or set your browser to notify you when a cookie is being sent. However, please note that disabling cookies may affect your ability to use certain features of our website.
To manage your cookie preferences, you can follow the instructions provided by your specific browser. Below are links to the cookie management pages for some popular browsers:
Additionally, you can manage your preferences for marketing cookies through various opt-out tools provided by third-party advertising networks. Please refer to the respective websites of these networks for more information on how to opt-out of targeted advertising.
Browser Settings
Your web browser provides options to manage cookies and other tracking technologies. You can configure your browser settings to block or delete cookies, or to alert you when cookies are being used. Each browser has its own specific instructions for managing cookies, which can typically be found in the "Help" or "Settings" section of the browser.
It is important to note that if you choose to block cookies, some features of our website may not function properly, and your experience may be limited. We recommend that you allow cookies to ensure optimal performance and access to all features of our website.
For more detailed information on how to manage cookies in your browser, please refer to the documentation provided by your browser's developer.
Updates to Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Cookie Policy on our website and updating the "Last Updated" date at the top of this policy.
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and your rights regarding cookie management. Your continued use of our website following the posting of changes constitutes your acceptance of such changes.
If you do not agree with the terms of this Cookie Policy, please refrain from using our website or adjust your cookie preferences accordingly.
Contact Information
If you have any questions or concerns regarding this Cookie Policy or our use of cookies, please contact us at:
pathup.link
[email protected]
+658276635065
Marina Bay Financial Centre Tower 3, 12 Marina Boulevard, Floor 15, Office 61, Singapore 018982, Singapore